About Brandscreen
Brandscreen is a Media & Entertainment company based in Sydney (Australia) founded in 2006, and was acquired by ZenoviaExchange in March 2014. It operates as a programmatic digital media is bought through Brandscreens platform. Brandscreen has raised $13.7 million across 2 funding rounds from investors including Macquarie Group, Singtel Innov8 and ZenoviaExchange. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Demand Side Platform and Cross-Device. Its legal entity is Brandscreen Pty Ltd. Its competitors include The Trade Desk, Beeswax, Quantcast, Turn and Matomy and 5 more; 8 of its 10 listed competitors have raised funding.
Company details
Brandscreen was founded in 2006 in Sydney, Australia, as a pioneer in demand-side platforms for digital media buying. Operations focus on programmatic advertising technology, with the first DSP developed in 2007. Services include real-time media trading and the industrys initial digital-out-of-home marketplace. The platform supports marketers in investing across digital channels, emphasizing technological innovation in the advertising sector.
- Headquarters Sydney, Australia
- Stage Acquired
- SectorsMedia & Entertainment
- Website brandscreen.com
- Social LinkedIn X Facebook YouTube
- Acquired by ZenoviaExchange (Mar 2014)
- Legal Name Brandscreen Pty Ltd
- Total Equity Funding$13.7M (USD)
in 2 rounds
- Latest Funding Round$11.2M (USD), Series B
Oct 2012
- InvestorsMacquarie Group
& 3 more
- Acquired byZenoviaExchange
(Mar 2014)
Funding Insights of Brandscreen
Brandscreen has successfully raised a total of $13.7M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $11.2 million completed in October 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.7M
- Total Rounds 2
- Last Round Series B — $11.2M
- First Round $2.5M
(Jun 2010)
- Investors Count 3
All 2 funding rounds of Brandscreen with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2012 | $11.2M | Series B | – | Macquarie Group | |
| Jun 2010 | $2.5M | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in Brandscreen
Brandscreen has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Macquarie Group, Singtel Innov8 and ZenoviaExchange.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology companies are supported through venture capital funding. | – | sxvp.com | Sydney, Australia | |
Venture capital investments are backed by Singtel through Innov8. | 2010 | innov8.singtel.com | Singapore, Singapore | |
A global financial services organization with Australian heritage is operated. | 1969 | macquarie.com | Sydney, Australia | |
Digital advertising units are traded via real-time bidding platform. | 2012 | zenoviaexchange.com | Atlanta, United States |
Investor details for Brandscreen
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Timeline of Brandscreen
4 dated milestones of Brandscreen across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Brandscreen is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series B, of $11.2M.
- Exit Acquired by ZenoviaExchange.
Competitors of Brandscreen
Brandscreen has 10 listed competitors in our database, 8 of them funded. They include The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| thetradedesk.com | 2009 | Ventura, United States | $82.5M | 3,115 | DSP software is provided for ad campaign execution across channels. | |
| beeswax.com | 2014 | New York, United States | $28.26M | 33 | Custom bidding technology is provided for ad auction buyers. | |
| quantcast.com | 2006 | San Francisco, United States | $61.7M | 366 | AI-driven data intelligence is provided for marketing solutions. | |
| turn.com | 2004 | Redwood, United States | $159.64M | 361 | Demand-side platform and data management for ad buying are provided. | |
| matomy.com | 2007 | Tel Aviv, Israel | $18M | – | Performance marketing solutions are provided for publishers and advertisers. | |
| centerfield.com | 2011 | El Segundo, United States | – | 286 | RTB enabled click and call traffic buying platform | |
| wearemiq.com | 2010 | London, United Kingdom | – | 245 | Marketing intelligence platform | |
| viantinc.com | 1999 | Irvine, United States | $15.33M | 337 | Omnichannel demand side platform is provided for campaign optimization. | |
| appnexus.com | 2007 | New York, United States | $318.67M | 925 | Programmatic advertising technology platform is provided for online trading. | |
| yoyi.com.cn | 2007 | Beijing, China | $60M | – | Targeted online advertising solutions are delivered via a DSP platform. |
Detailed competitors of Brandscreen
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Brandscreen
Websites that share an audience with Brandscreen (brandscreen.com).
Websites whose visitors overlap most with Brandscreen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| turn.com | 100% | 62.5K | – | View details | |
| appnexus.com | 96% | 11.8K | #2,106,393 | View details | |
| mediamath.com | 69% | 33.6K | – | View details |
Top companies in Advertising & Marketing Tech
10 companies that operate in the same segment as Brandscreen (Advertising & Marketing Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Platform offering mobile ad network software | 2007 | Bengaluru, Karnataka, India | USD 265.6 M | USD 268.38 M | 733 | |
AI-driven ad campaigns are managed for personalization and optimization. | 2005 | Paris, France | USD 59.97 M | USD 1.94 B | 3,510 | |
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Consumer intelligence-driven mobile marketing platform is provided for user acquisition. | 2005 | Singapore, Singapore | USD 10 M | USD 288.73 M | 618 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 | |
SSP software is offered to publishers for ad inventory sales. | 2006 | Redwood City, California, United States | USD 31 M | USD 282.93 M | 1,050 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 | |
Cloud based mobile marketing analytics and attribution platform | 2011 | San Francisco, California, United States | USD 1.3 B | – | 1,580 | |
Mobile advertising & monetization | 2007 | San Francisco, California, United States | USD 60.05 M | – | – |
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Related news about Brandscreen
Complete news archive for Brandscreen
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Frequently Asked Questions about Brandscreen
Brandscreen was founded in 2006 and raised its 1st funding round 4 years after it was founded.
Brandscreen is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
Brandscreen is a funded company, having raised a total of $13.7M across 2 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 2010.
Brandscreen was founded in 2006 in Sydney, Australia, as a pioneer in demand-side platforms for digital media buying. Operations focus on programmatic advertising technology, with the first DSP developed in 2007. Services include real-time media trading and the industrys initial digital-out-of-home marketplace. The platform supports marketers in investing across digital channels, emphasizing technological innovation in the advertising sector.
Brandscreen's top competitors include The Trade Desk, Beeswax and Viant.
Brandscreen has 4 investors. Key investors include Macquarie Group, Singtel Innov8, ZenoviaExchange, and Southern Cross Venture Partners.
Brandscreen operates through Brandscreen Pty Ltd.
Yes. Brandscreen was acquired by ZenoviaExchange in March 2014.